I’ve created branded content that doesn’t scream branded content. Sometimes that means collaborating with a client to build something original from the ground up, sometimes it’s finding a smart way to plug a brand into a show without turning off the viewer. Highlights include Collision Point, a campaign for NHTSA that earned a Silver Addy award; Honest Ads, custom pre-rolls that let brands play in the Honest Trailers sandbox without breaking character; and fun collaborations with Sprite (for Black Panther: Wakanda Forever) and Fanta (a Halloween horror rewatch series with actual heart rate monitors). In all cases, I aim for the sweet spot between what a brand needs to say and what an audience actually wants to watch.